Increase Business Revenue by Using the Right Email Marketing Strategy

At the start of every year, every business owner looks forward to increasing their ROI or business
revenue every year. Looking at so many factors, it’s just nerve-wracking. Let’s skip that part. There is
one great way to increase your ROI and that is by creating an email content that converts – one that

captures your audience interest. Email Marketing? Yes, that’s right! Because Email Marketing isn’t
dead! It’s a very powerful lead conversion tool and you need to know how to use it.

Email marketing is a proven a lead conversion tool
That’s why every successful company has their own mailing list. In fact, growing your list should be
one of your priorities. This brand building strategy is often known as linear commerce, coined by
Web Smith, the analyst behind 2PM. The goal is to build an engaged audience, because loyalty and
word of mouth is just the best type of advertising of all times.
What does “Email Content that Converts” mean?
Ever received emails with blinding banners and popping ads? Did it go straight to your “trash” box?
It’s difficult to frankly say this but some people just stopped opening emails and deleting them
instantly. Why? Some email content is just too good to be true or pushy. Since we don’t want that,
we took a step back, understood, and addressed this. The key is to stop being aggressive and start
being relatable.
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This is one of the many secrets behind every successful company. It has its own mailing list where it
focuses on keeping its customers engaged by simply being human (being relatable to).
‍So, what makes email marketing so great? It’s the best way to consistently keep in touch with your
audience when done right. One way to keep your audience engaged is to let them know about your
latest offers, promotions, events or webinars.
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Working with an email marketing expert
Writing a creative email content takes skill, experience, and time. Perhaps, you lack one of these
three or if you do have some spare time, shouldn’t you be spending it on what matters more? Why
don’t you leave creating an effective email content (one that converts) to an email marketing
expert? Finding one can be daunting though but a number of reputable companies like Entrepreneur
Made Easy can provide you with your digital marketing needs.
Should you try email marketing on your own, remember that you need to set the right tone for your
goal and the priority to get your business to that stage that your converting your audiences to
customers. It’s not what software you used but the email marketing strategy suited for your
business makes the difference.

Our Secret‍
As veteran marketers ourselves, we vet for the latest and greatest skills, tactics, and industry
expertise before admitting a freelance email marketing expert to our high calibre network.

An email service provider is a service that will allow you to collect email addresses from visitors on
your website. It will also make it possible for you to store and manage those email addresses and
then send targeted marketing emails to those people.
These days, using an email service provider is mandatory, as they’ll make sure that you’re compliant
with current email marketing laws.

There are literally dozens and dozens of email service providers out there. Ultimately, they all do the
same thing: allow you to build email lists and send emails to the people on those lists.
But how they go about this and what additional features they offer can vary greatly.
To help you decide which email service provider may be best for you, we’ve prepared this guide.
In it, we’re going to highlight three popular email service providers: MailChimp, ConvertKit and
Kajabi.

If you’re looking for an expert in email marketing strategy, one of the reliable digital marketing
companies you can turn to is Entrepreneur Made Easy. Book a FREE Assessment or schedule a consultation now.