Some businesses and teams fail to grasp the importance of an editorial calendar in simplifying the content production process. 

WHAT’S AN EDITORIAL CALENDAR?

An editorial calendar is a virtual guide or workflow that organizes content in one place. The contents of the calendar vary, but usually, an editorial calendar consists of the following:

• Content ideas
• Date of posting
• Visual peg
• Artwork text
• Post caption
• Platform for posting

WHY IS IT IMPORTANT?

Content creation is a collaborative effort between multiple departments: Art & Design, Multimedia, Copywriters, Digital/Social Media Manager, Media buyers, and specialists. An editorial calendar is one document that everyone involved from these departments can look at and track the progress or task of each content being created. If you or your content team are having trouble streamlining your ideas into executable posts, then having a more detailed editorial calendar can do wonders for you and your team.

In this guide, we will give you tips on how to create an effective editorial calendar.

USE A TEMPLATE

There are various websites that offer editorial calendar templates. Feel free to check out different styles and see which one fits your brand. If you want the simplest choice, you can go ahead and create your own on Google Sheets.

SAMPLE:

DETERMINE YOUR PLATFORMS FOR POSTING

Every good content marketer knows the importance of using and optimizing different platforms for content. Don’t let your team’s effort go to waste! Do research on what type of content should be published on each platform. (They’re not all the same!)

DETERMINE YOUR CONTENT BUCKETS

Now that you’ve determined which platforms to post to, the next step is to create your content buckets. Content buckets provide an overview of topics or ideas you can use for and will act as the pillars of your digital content. 

SAMPLE:

After you’ve determined your content buckets for the month, all you have to do is think of specific angles, artworks, and executions for each bucket.

GIVE ACCESS TO THE TEAM AND GET STARTED WITH YOUR CONTENT!

After you’re done, you can now share your editorial calendar for your team to fill up or work on. Make sure it’s easily understandable for everyone in different departments.

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