In light of the increasing and growing customer concern regarding privacy, Google announced the death of the Cookie. Cookies are no longer supported in browsers such as Chrome, Mozilla Firefox, and Safari. A simple decision that could mean a lot for your business.

What are Cookies?

Cookies are small pieces of data that are stored in your computer. They help web developers give you a more convenient internet browsing experience by remembering and collecting data from each session on the internet, such as items in your shopping cart, your login details, etc.

What does this mean for marketers?

Remember our post about the importance of targeted leads? Cookies play an important part in that because it helps serve the right ads to the right people. The end of cookies can potentially mean the following:

• Inability to track the right customers
• A need to tweak current strategies to reach marketing goals
• Increase digital spending

What can you do?

Investing in email marketing – If you don’t have an email marketing campaign in place, now is the right time to start implementing one. Give incentives and exclusives to people who will be subscribing to your newsletters and make it worth their while. Whether you plan on purchasing software or hiring a team of email marketers to implement, email marketing is a good investment that can reap results just as good as targeted ads when done correctly.

Take care of your existing consumers – Now is a crucial time to continue being on the good side of your existing clients. Prevent them from making a switch. Good customer service, a faster response time, and after-sales service are something you need to improve NOW.

Strengthen other aspects of the business – Focus on creating better content, implementing better strategies, or improving your products and services.

Track repercussions of the new policy and adapt quickly – As with any change, you have to take a close look at how drastic this new policy can affect your business and get ready to pivot and roll out new strategies once they kick in.

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