By the middle of March, overlay ads will be available in a majority of countries. The launch of Facebook reels and the billion dollars’ worth of investment in content creators signals a new opportunity for brands to collaborate with creators to showcase their brands better on the platform. Creating quality content can lead your brand to become a reputable business of Facebook, thus building your brand image. It’s important to know about overlay ad formats available to content creators to adapt to this new feature.

WHAT ARE OVERLAY ADS?

Overlay ads are placed directly on a Facebook reel, and appear transparent so the audience’s view of the reel isn’t obstructed. Creators can earn a portion of the advertising revenue if an overlay ad is included in their reel. 

In Facebook reels, overlay ads will be in two formats:

• Banner ads (Left photo) – Semi-transparent overlay at the bottom of a reel
• Sticker ads (Right photo) – Static image that can be placed by the creator anywhere within their reel.

BENEFITS OF USING OVERLAY ADS ON REELS

• Reach new audiences
• Show your brand’s personality in an engaging way
• Your ad won’t interrupt or annoy potential audiences because of how subtle it is—yet still easily clickable

WHAT DOES THIS MEAN FOR YOUR BRAND?

This new feature gives you a chance to tell your brand story in an authentic, creative, and engaging way, plus reach new audiences. As we’ve mentioned in our previous blog, there are tons of creative ways to utilize reels and drive clicks.

Need help in optimizing your content for Facebook reels? Want more industry data from experts? We’re here and you can talk to us! Visit Entrepreneurmadeeasy.com or schedule a phone consultation and let’s talk about how we can help you achieve your digital marketing goals this year.