In our last blog, we discussed some rapidly emerging digital marketing trends that are here to stay. In this one, we will focus on more niche-specific executions. Whether they fit your brand or not, it’s important to know about them to find ways to apply them in the future.

PERSONALIZED ADVERTISING

In 2022, personalized will play a big role. Instead of catch-all content that aims to cast a wide net, content targeting a specific audience niche will be more engaging and will end up having a higher chance of converting. On top of this, messaging and the right timing are crucial to stand out in an oversaturated landscape of ads. An example of this is getting hit by an ad from a restaurant in the morning highlighting their breakfast menus or offering the right discount at the right time.

To execute this well, you need to know and learn the habits and purchase journey of your consumers. From their attitudes, motivations, and the way they talk. If you don’t know this by now, it might be a good time to start investing in research. The results are guaranteed to be helpful.

CONVERSING WITH YOUR AUDIENCE AND PROVIDING QUALITY INTERACTIONS

The rise of apps and chatbots took conversational marketing to a new level. With the importance of high-quality customer service and response time, this is something that your company cannot take for granted this year. Aside from having a chatbot or prompt on your website that allows a consumer to interact with a live agent in real-time, it is also important to ensure the quality of the conversations and interactions being had with the customer. Measure how long an agent resolves an issue, or whether you would want to interact with your company’s chatbots.

Ready for more digital marketing trends in 2022? Check out our previous blogs or get in touch with us to know how these trends can be applied to your brand. Visit Entrepreneurmadeeasy.com now.