Why should you invest in digital marketing NOW? According to a study by global procurement intelligence company, Beroe Inc., the market is to be valued at $460 billion this year. This is due to the monumental shift from traditional marketing to digital marketing methods brought about by the Covid-19 pandemic. However, once the pandemic tapers down, the digital marketing segment is only expected to stabilize. Yet, revenue in digital marketing will still be considerably higher. Read on to know more about this.

SOCIAL MEDIA WILL CONTINUE TO PREVAIL

Social media platforms will continue to serve positive reinforcement to consumers. 

USER-GENERATED CONTENT SHOULD BE A PART OF A BRAND’S CORE MARKETING STRATEGY

People love when a brand notices them. It makes them feel the brand’s accessibility and this can reap rewards for your company when done right.

INFLUENCERS WILL CONTINUE TO CREATE TRENDS AND HAVE A LARGE IMPACT ON MARKETING

Contrary to belief, influencers will still be relevant in 2022.

SHORT VIDEO CONTENT IS THE BEST PERFORMING SEGMENT OF DIGITAL MARKETING

Short, authentic videos will continue to prevail in the digital marketing space. The launch of Facebook reels means you can now utilize exposure of your short video content by cross-posting on multiple channels. Making it a smart choice for your marketing execution.

Final important note: Brands have seen a 20% increase in return viewers and a 90% growth in average time spent on advertisements in the social media space.

Need help in identifying which digital marketing platforms to invest on? Need a team to implement your digital marketing strategies and achieve your business goals? Entrepreneurmadeeasy.com has years of experience in digital marketing. Get in touch with us to get started today.