Ok, so you’ve hired an expert, optimized your website, leveraged strategies to maintain strong SEO rankings, now what? Today we’re diving into the topic of social proof and how you can utilize it to help improve your website further.

WHAT IS SOCIAL PROOF?

The term ‘Social proof’ was coined by American psychologist and academic Robert Cialdini. It’s a social and psychological phenomenon where people copy the actions of others’ behavior in a given situation in an attempt to reflect ‘correct behavior’.

WHAT DOES THIS HAVE TO DO WITH MY WEBSITE?

Leveraging social proof is important to improve the social standing of a website. It can lead to increased traffic and revenue based on positive sentiments from consumers who visited the site previously.

WHAT CAN SOCIAL PROOF DO FOR MY BRAND?

CREATE POSITIVE SENTIMENT

Once consumers hear great things about your website, this, in turn, leads to an overall positive sentiment surrounding your brand, which leads to…

INCREASED TRUST

We need to stress the importance of brand trust when it comes to consumption and purchase. In this day and age where there are tons of brands offering the same service, easily accessible with just a click, one thing that can set your brand apart is trust from previous consumers. 

BUILD CREDIBILITY

In line with the previous statement, a brand’s credibility for having good products and services can lead to increased brand trust. This can help filter out your competition who are offering the same products and services. In fact, consumers tend to choose trusted, higher-priced brands once they’ve proven themselves. 

To summarize, social proof is a must-try strategy for your website. Whether you use your website to sell products and services or mainly just to build your brand, this strategy can help build your brand and set it apart from the competition.

Learn more about how you can market your brand and website by reading up on our previous blogs or scheduling an appointment.