In this busy digital landscape, one of the ways to reach your market is to go directly right to them. Marketers often do this via targeted ads, but one tool that you shouldn’t sleep on this year is email marketing. The importance of email marketing has skyrocketed in the past few years, and will only continue to grow in the coming years. Let’s look at the reasons why below:

A LOT OF PEOPLE USE EMAIL

Aside from the existence of multiple email addresses for one person, people also use email for work, and professional correspondence. So they check their emails frequently. 4.25 billion email users maintain 1.86 email accounts on average.

THEY PREFER HEARING FROM BRANDS VIA EMAIL

Communicating well can reap rewards for your brand such as a visit to your website, a follow on your social media pages or even a potential purchase. 83% of global consumers say they prefer email when receiving communications from businesses. 

IT’S THE ERA OF PERSONALIZATION

Understanding your consumers, how they communicate, and their communication preferences is important for fostering authentic connections with them. 

Take note of the following:

• The Gen Z and Millennial demographic want personalized content to be received at a certain time of day
• Millennials prefer to receive marketing promotions more frequently than Baby Boomers.
• The Gen Z and Millennial demographic are more likely to reward businesses for communicating well and meeting their expectations.

So why is email marketing so important? Because it works!

Need help with your email marketing strategies? Entrepreneur Made Easy is here to help! Whether you’re in need of a website, or any other digital solution for your business, we can help you achieve your business goals today. Call us today to schedule a consultation.