As we’ve mentioned time and time again, just having a website is not enough. In this modern digital age, and as countries come to the end of the pandemic, a lot of people are migrating their online experiences to create offline memories. This means more businesses are trying to get a share of the online audience, with more limited time to catch their eye. Think of your website as your store, where potential customers can drop by and visit. Whether or not they have a good experience or make a sale is up to these factors.

 To ensure the effectiveness of your website, these are the top features you should put focus on:

• Make sure your site is easy to navigate – 94% of people say that easy navigation is the most important feature of a website. There is nothing more frustrating for people than landing on a website that takes forever to load. With the variety of sites one can stumble upon on the worldwide web, the fact that the consumer landed on your site, is already a chance for you to convert them. Make their visit worthwhile by making your website easy to navigate. 
• Updated and attractive design – 83% of people appreciate a nicely designed website. Going back to the metaphor of your website being like a store, people appreciate being immersed in an attractive space both IRL and online. Get repeat visits by making sure your website is appealing to potential clients.

• Engaging, relevant content – Of course, it can’t all be just visual. What can you offer consumers that can add value to their lives? Make sure to highlight this value on your website. Give freebies when able.

• Product descriptions and visuals – Consumers have to know what your company is all about, and what you’re selling, in the most appealing way possible. Make this happen through a combination of strong visuals with engaging copies.

• Links to social media accounts – This makes it easier for consumers to get to know you more. Even if they don’t purchase anything from your site on the first visit, connecting with you on social is the next step to getting them to convert.  
• Blogs – This is something that helps you more than the consumer. Having consistent blog updates tells them that they should check back often, and also bumps your website up in rankings so that consumers can visit your site more often.

Need help improving your website? Entrepreneur Made Easy has Web Hosting services, design, and development that won’t let you down. Get in touch with us today and let’s make your stellar website.