As we’ve discussed previously, email marketing is very much alive and here to stay. Aside from the data we’ve mentioned here about 4.25B email users maintaining 1.86 accounts per user, here are some interesting email marketing facts you should know about right now:

• Email marketing is still one of the most affordable and effective digital marketing tools. The average return is $42 for every $1 spent. The industry average email click-through rate is 2.13%
• Compared to creating and sending marketing messages, automated email campaigns had 70.5% higher open rates and 152% greater click-through rates.
• 63% of emails are opened on mobile devices.
• In 2019, Campaign Monitor sent a whopping 31.56 billion emails across 192 countries.
• The highest open rates for emails (24%) are from 6 pm-11 pm, with Friday being the day with the highest clickthrough potential, at 2.7%
• 45% of small businesses have average open rates of 26% or higher when email copy is written well.

According to a survey by Marketing Land of 1200 people:

The most common yet most unacceptable email mistakes are the following (make sure to avoid these at all costs!):

• Excessive punctuation
• Profanity
• Spelling and grammatical errors
• Lack of email subject line

Email marketing might seem dated, but it should still be a part of your company’s digital strategy. It’s easy, cost-effective, and the return on investment is one of the highest ever. 

MAKE THE MOST OF YOUR MAILING LIST WITH A SUCCESSFUL EMAIL MARKETING PLAN

As with most of our digital marketing services, our team of creatives can come up with the concept, topics, and layout of your company newsletter, which you can send out to your customers regularly. All you have to do at Entrepreneur Made Easy is to review and approve! 

You’ll find yourself routinely checking your mailbox to see if your authorized newsletter has been distributed to you and your mailing list. Check out our Business Launch Program to discover more about how we can assist you in successfully launching your business to the market. Need other digital marketing services? Check out our other services to find what you need.