A target market is defined as a group of customers with shared demographics who have been identified as the most likely buyers of a company’s product or service according to Investopedia.

If you have clarity and a good understanding of your market, the better you can market directly to that group. Talk their language, answer their problems, and show that you really get them…it’s that sweet spot that you and your target market share. Just because you market to one group however doesn’t mean you have to turn away business from another group. Your product or service may be appropriate for many groups but your marketing will be more effective if you market directly to one at a time.

 

1. What are the demographics of my market?  What are the measurable statistics that I know about my markets such as age, gender, location, income, or occupation?
2. What is the psychographics of my market?  What are the lifestyle preferences of my market?  Are they all music lovers, golfers, or condo owners? (for example)
3. Is this a group I enjoy working with and/or find fascinating? If I must spend a lot of time with this group, will I be bored or repelled by it?
4. What kind of connection do I have to this market, so I know it well?  Am I part of the market myself or have I been part of it in the past?  Do I have family and friends that are part of it?
5. What are the professional organizations, clubs, or activities that my target market frequents?  I want to be able to find my market and talk to them directly.  Do I know where to go?
6. What newspapers, magazines or websites does my market enjoy?  If I want to stay in touch with the market ongoing then I need to know what this group is reading.
7. Do I understand the problems that my market faces?  Will my product or service solve a problem for them? Does my product or service serve their business priority?
8. Do I know the language that this market uses?  Knowing the vocabulary of my market gives me more credibility.
9. Do I know what attracts this group?  How do I let this group know about my product or service?  What will get their attention?
10. Do I know who influences this group?  Who are the people respected by this group?  What are they advocating, and can I align my product or service in some way with them?

Refer to the sample demographic table below to draft your ideal customer or target market. You may also book a Discovery call if you need more sample social media platform demographics.

Age – % of people within this age group that are on Facebook

• 13-17 – 51%
• 18-29 – 97%
• 30-49 – 79%
• 50-64 – 68%
• 65+ – 46%

Gender – % of the total population that is on Facebook

• 75% of all women
• 63% of all men

US Regional Breakdown

• 73% of people living in an urban area using Facebook
• 69% of people living in a suburban area using Facebook
• 66% of people living in rural areas use Facebook

Facebook education demographics

• 61% of those with a high school education or less use Facebook
• 75% of those with some college education use Facebook
• 74% of those with more than a college education use Facebook

Facebook income demographics

• 69% of those making less than $30k use Facebook
• 72% of those making $30k–74,999 use Facebook
• 74% of those making more than $75k use Facebook

Additional Information

• 51% of all users check Facebook several times a day
• 23% of users check it at least once a day