The common challenges business owners and entrepreneurs face (nowadays), even in the best of situations is to get out and seek new business. And then Covid has made it even harder. You question yourself (maybe)…Is it possible to scale the business without spending more time away from your family or working weekends, you’d be all set, right? Guess what? You can, and all that it’s going to take is a little preparation.

1. Network when you can, where you can.

– The next time you go out to eat, leave a card on the table when you leave. Drop a business card in each bill you mail out.

– When you’re at the bookstore, slip your card into some of the books related to your industry. Be sure to put them near the middle of the book so they don’t fall out when someone is casually flipping through.

– Ask a friend who owns a business if you can place a card rack full of your business cards. Most of them are more than happy to help out a good friend or customer.

– Directly give each friend a stack of your business cards to hand out.

2. Meet at least one person a day!

– If you overhear someone mention your industry or a hobby of yours, make a point to introduce yourself. Start a conversation while you’re waiting in line at the store. You may never see or even talk to these people again, but chances are good that you will. But do this without being too forward or coming out as pushy.

3. Social networking

– Turn your friendly catch-up into mini networking. There are a few benefits for both of you here.

– You can keep in touch with people without taking a lot of time out of your work day.

– Your name stays at the front of their minds – great for referrals!

4. Network in one non-work-related organization

It can be anything – an outreach feeding program, a church or charity, a community group, a mini-concert for kids – pretty much anything. The idea is to have the ability to network without the usual competition that you would face every day. If you don’t currently participate in something that’s not related to work, you should seriously consider it. It will help get you or your business out there without spending to market your business but still be able to keep the work-life balanced.

 

Stay tuned for more tips on how to scale your business. If you’re looking for a way to market your business online, book a Free Call with Entrepreneur Made Easy now.