Keeping existing clients goes beyond delivering what the service agreement says. Your existing customers are going to be valuable to your future business. Nurture your relationships with new customers, to keep your business in their mind, and to keep them on a rub-elbow relationship for your business.  The future of your business is going to evolve to include repeat customers, and referral customers, both of which are vital to the ongoing relationship of your business, the consumer, and the local surroundings of your business.

How can you network with your previous customers? Even if your customers are online – or if they are offline, you can network with your customers. A simple note, or email is going to do the trick. Ask about their day; talk with them by name, and offer advice or to continue with the conversation when they have time to chat with you. Talk with your customers about what they have purchased, or what work you have done for them. Ask if there is anything that can be done to improve the process they went through while dealing with your business.

Nurturing client relationships don’t need to be fancy. Simple birthday greetings or Christmas gifts will give them the sense of importance. As you continue to acknowledge your largest clients, they will keep you fresh in their minds. They will tell others about what you have sent to them, and how they feel about your business. Of course, this is not done with every type of business, but this would be a good gesture especially if you’re still starting out.

Like any business going online, it will need to use newsletters, emails and coupons. Keeping the lines of communication open with a customer, and with a previous customer is going to increase awareness of your products or services, and what you have for sale. This in turn is going to increase sales, one repeat customer at a time.

Running the business and nurturing client relationships could be daunting as it grows. It is best to be organized and put automation in place. You can set a full funnel and let that do the nurturing overtime.

Good client relationships should feel like true partnership that results in continued working relationship or bigger projects. It brings you new clients through referrals or word of mouth.