The pandemic has once again brought us to a situation where we need to transition from a brick-and-mortar business to online business. Being online means creating the necessary noise to cut through other companies who are offering the same product or service as you. Here are helpful marketing MUSTS to help you with your marketing presence online.

 

1. You need to create a video. Everyone needs to create video. YouTube is Google’s baby brother. Videos rank faster! (Trust me on this!)
2. Short video trailer (teaser video)
3. Long-form videos that tell your story (Everybody loves to hear your story)
4. Study and plan your marketing approach, buying psychology, desire you are catering to and problems you are solving
5. Consistency and clarity of your messaging
6. QR codes. Use it instead of a link. Use it to route to give you a review. Use it for your promo or offers
7. Have a website that is set to convert. CTA is the key
8. Get people to ACT now rather than later.
9. Have a relatable content to your mailing list. Send out some tips or best practices. They will love it!

 

You already know the rules in the marketing world. We all know about W3 and how algorithms just change. And should you worry? Should you change your entire strategy every time it changes?
Ponder on this…does your “story” change every time an algorithm change?

 

⇒ How to get your foot in the door of your dream industry or customer (and start getting paid)
⇒ How much time to dedicate to your business (and how to find the time when it feels it’s hopeless)
⇒ Should you grow your audience while still clocking in every day? If so, how?

 

Your approach to get your customer’s mindset and your soul essence and turning it into a content strategy that will cut through the noise to systematically grow, convert, and retain a growing loyal customer base is timeless, based on psychology, and it will go a long way if done right.

 

Whether you love what you do (just not how much you’re paid)…

Or you appreciate your 9-5, but your heart cries out for the creative and financial freedom and stability that comes with full-time entrepreneur life…

If this feels like you, include your marketing must with Entrepreneur Made Easy today.

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