SEVEN OUT OF TEN
consumers are more likely to use a local business if it has information available on a social media site
The Social Media
Influence
On Small Business
Social Media is here to stay…. But you already knew that. But did you know that 75% of customers now rely on social media to influence their purchasing decisions?
Social media is becoming one of the key ways that small businesses communicate with their customers and in the next 5 years it’s projected that their social media budgets will double. We’re pretty sure that it’s money well spent but after reviewing these statistics we’ll let you be the judge.
Restaurants with 3.5 stars on Yelp are 63% more likely to be full then those with just 3 stars – a half star difference
60%
of people say that they are willing to post about products/services on Facebook if they were offered a deal or discount, which is an incredibly powerful marketing strategy because 72% of consumers TRUST online reviews as much as personal recommendations from real people!
Emails with social sharing buttons increase click through rates by 158%
LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook.
According to Synapse, the average value of a Facebook Fan is $147
20%
of Facebook users have purchased something because of ads or comments they saw
Social media has a 100%
higher lead-to-close rate than outbound marketing
68%
of consumers go to social networking sites to read product reviews
70%
of searches on a mobile device are followed up with an action within one hour.
Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks. 71% of consumers that receive a quick response on social media are likely to recommend that business to others
47%
of Americans say that Facebook is their no.1 influencer of purchases
52%
of consumers stop following a business’ page because of boring and repetitive content
85%
of customers expect businesses to be active in social media which is probably why 59% of social media users think companies who use or are active in social media seem to be more approachable
Social media has become the digital “word of mouth” influencer that you simply can’t ignore. Businesses will either adapt and thrive, or simply fade away over time. So now that you know the true impact of social media – what are you going to do about it?
Call us today for a no obligation social media assessment and free strategy session.
Sources: LocalVox, Yahoo Small Business, Hubspot, Vocus
info@entrepreneurmadeeasy.com