Facebook has undergone a lot of innovations in the recent 2 years alone, from the launch of the Metaverse to the introduction of reels. With approximately 1.93 billion people using this social media platform each day, it’s still definitely one of the top platforms to consider when it comes to ad spending. However, with the oversaturation of the landscape, with over a whopping 3 million advertisers, a solid strategy is still important in order to get the bang for your buck.

The fact that there are 3 million advertisers who chose to put their money on Facebook means that it works. Despite the emergence of social powerhouse TikTok, putting money on Facebook ads is still a worthwhile investment. However, it’s important to note that not all of the 3 million businesses on Facebook were successful at converting.

WHAT SHOULD I DO?

• Know your audience

Knowing who to target in your ads is of utmost importance for a Facebook ad campaign to work well. Solid data and analysis can go a long way to determining your bullseye market and their motivations.

• Create good content

Knowing your audience is just the first step. Creating content that will engage them is good practice to check whether you got the first step right. 

• Plan ahead

It’s important to determine the objectives of the campaign, the budget and key performance indicators in order to maximize your budget.

• Monitor the results

After running an ad, take note which ad sets are performing well, look out for any flagging or ad issues, pause and edit if necessary.

• Analyze data

Determine whether the ad is successful by checking your key performance indicators. Analyze what went smoothly and what can be improved.

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