In recent digital marketing news, Meta introduces Facebook reels for iOS and Android and is made available to 150 countries globally. Along with this comes more ways for creators to monetize their content, with new creation tools, places to watch and create Facebook reels. This came from the information that revealed Facebook and Instagram users watch the video in half of the time spent on the platforms.

Given this information, should you consider reels for your brand? Definitely. Reels are an engaging way to showcase your brand and products without being too hard to sell. Plus, people love a brand that keeps with the trends.

Here are some additional advantages: 

• Ability to share videos directly to Facebook from Instagram accounts, allowing the potential for a wider audience reach
• A more engaging ‘organic’ way to showcase products without being too hard to sell
• Existing Facebook users can see reposted TikTok content without the need to download the app
• Can now appeal to the younger demographic who flock mostly on TikTok
• 60 seconds long

How can you capitalize on Facebook reels for your brand?

• Behind the scenes of a brand shoot
• Showcase new products
• Testimonials/Reviews
• Giving tips
• Feature your employees
• Useful information/checklist
• Tutorials
• Before and after
• Reels contest
• Stories compilation
• Repost old reels posted on Instagram to Facebook

Interested to learn more? If you’re looking at more news and tips, check out our previously published blogs. If you need more help optimizing your brand’s Facebook content, schedule a phone consultation, or visit Entrepreneurmadeeasy.com and let’s talk about how we can make your brand soar.