In our previous blog, we’ve discussed social proof and how it can help improve consumer perception of your website. In this one, we’re going to talk about specific ways on how to do so. 

USE TESTIMONIALS

Customer reviews in the form of a statement or a testimonial have the largest effectiveness rating (89%) in content marketing, according to this statistic from Social Fresh. The more positive testimonials, the higher the chance of a conversion.

To highlight testimonials on your website, ensure that your theme is testimonial friendly. Quality WordPress themes enable you to do so.

HIGHLIGHT SUCCESS STORIES

On top of testimonials, industry and experience-specific success stories give more credibility to your brand. Make sure you give them a spotlight on your website as well and leverage this as social proof.

NUMBERS, NUMBERS, NUMBERS.

I’m pretty sure you’ve seen billboards and ads that claim to have ‘XXXXX number of consumers served.’ This is a quick way to tell people you’ve been in the industry for a while and that you are a leader. Highlighting key numbers on your website is a great way to get positive sentiments from visitors and earn their trust.

HIGHLIGHT ASSOCIATIONS WITH INFLUENTIAL PEOPLE/CELEBRITIES

Brands love getting endorsers for a reason—they direct the positive association that they have towards your brand. It also gets your brand noticed by consumers who follow the celebrity/influencer your brand is associated with.

NEED A HAND IN MARKETING YOUR BUSINESS OR YOUR WEBSITE?

We’re here to help! Entrepreneur Made Easy (EME) is a digital marketing company that works with you to achieve your digital marketing goals. Schedule a consultation today and tell us how we can help you! 

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