Understanding SEO or search engine optimization will help you improve how you show up in search engines when these words are searched. Not just show up but RANK in the first page is a goal you might consider a priority. SEM or search engine marketing on the other hand, is when businesses pay to advertise to people searching for specific keywords online. This comes with a cost. Search engines lets you bid for keywords where lots of different businesses compete to show their ads by bidding on the keywords they’d like to target and rank for.

 

You might have seen some ads beside a content you are reading from a page. This is called display advertising.

 

Display ads appear everywhere online, and come in many formats like text, images, video, and ads you can click on and interact with. Although, it can be annoying at times, it does work.

They can be a great way to get your message out there and you’re able to choose the people you want to see your ads, and the websites and pages you’d like them to appear on.

Social media sites like Facebook or Twitter are another option for boosting awareness of your business, and they’re useful to nurture relationships with your prospects or customers by engaging with them online.

As your company has scaled, you’ve focused more and more of your marketing efforts on digital advertising, and that’s a great start. But how do you know which channels are the winners and which aren’t?

 

If you’re not sure, the answer lies in ROAS (return on ad spend).

 

The Strategy: Choosing Your Winning Product

Don’t search for a trend. Find products that are already working and you’re going off that to make it work better. Find 1-3 Winning products.

 

Less is more. Keep it related to what you are selling & use 1 interest per ad set. For example, let’s say you’re selling a cake. Use large audience interests (1m+) like cake, cake decoration, cake tools, sweet tooth and the like.

Don’t use super small interests such as Cake Lover Magazine (3,000 audience) The higher your audience, the cheaper your ads will be to deliver + the broader an audience Facebook has to choose purchasers from. I tend to look for my ad set audience to be around 1m-20m.

Here are few of the things you need to consider:

• Devices it will be shown to
• Conversion window
• Creatives – use high quality images or videos
• Ad copy
• Budget
• Goal: Likes, engagement or conversion

 

It is important to let the ads run for a few days to get some data before you kill an ad for non-performance.

 

Book your Ads Consultation now : CLICK HERE TO SCHEDULE A MEETING.

 

So, which one is for you? SEO, SEM or ads? Let us know and we will guide you every step of the journey.