Some branding tips to set your company’s soul essence

Every business owner wants a website and a company image that stands out from the rest of anyone who’s online. Whether this comes in the form of logos, colour schemes, or graphics, your brand should have a clear message that sticks. Here are some branding tips and tricks to your website to draw customers in and keep them thinking about your brand even after they’ve left your site.

1. Keep it Simple

A cluttered website and hard to navigate won’t keep customers scrolling for long. Keep your information brief and straightforward. This way, the customer can easily find what they need to know and enjoy the process of using your site. This also applies to your logo and other graphics. A complicated picture will never stay long in the consumer’s mind, but a simple image (take the Apple logo) will define you as a brand.  Your goal is to STOP the scroll or click away.

2. Tell a Story

No matter how big or small, every brand has a story about how they started the company, why it was necessary, and how it will impact the consumer. Tell that story through your company image. People will forget the details of your brand but remember a moving story. A story sticks with the reader. Everybody loves to hear the story behind everyone’s success. Everyone wants to know how you started and how you surpassed the struggles.

3. Have a Color Scheme

Using the same colors throughout various platforms and websites is a branding 101 tip. Having a few key colors representing your brand will keep your image in the buyer’s mind far longer. Soft or overly striking color doesn’t matter. As long as there’s blending and it matches to your message. Look at McDonald’s. They are known for their yellow and red color scheme. Look at Starbucks consistent green or Nike’s logo. It immediately tells the person to “Just Do it!”.

4. Be Creative

Be creative when naming your business and creating the overall design and messaging. No one will remember a generic name. This is often why content creators have usernames that aren’t just “John Doe.” Having a username like “Sunflower girl” will stick in the mind of viewers more than any generic name. Your content should tell the visitor what you do and what you offer in the first few seconds they land on your website. You can install plugins in your website to check the behaviour of your potential buyers. Information like which pages are mostly visited, which pages are they mostly clicking out, how long they’ve stayed on a certain page. These are crucial information that you should be paying attention to.

5. Avoid Trends

Unless you want your brand to die out in a few years, avoid trendy phrases for your name or niche references in your logo. That trending meme will die out in no time, so you don’t want your brand to die with it. Especially now, trend cycles are getting shorter and shorter. Make your brand’s image eternal.

6. Know Your Customer

Get a feel for your customers’ age, economic status, gender, etc. All these factors will heavily influence your branding. With branding, you must appeal to a group. General imaging won’t motivate anyone to buy your product or service. Find that sweet spot where both of you can talk about something they want, and you got it. A problem they have, and you are the solution. You need to be relatable to them so they will stick around and buy from you or get your services.

7. Have a Mission

Your mission statement should be an overall goal for your company. This statement encompasses your brand, why you make the products you do, and how they influence your customers’ lives. This is like a slogan but can be longer and less catchy but still meaningful.

8. Define Your Brand’s Personality

Think of your brand as a being rather than a thing. Is your brand loud and determined or subdued and intellectual? Think of your brand as a person. This goes hand in hand with establishing your customer base and appealing to them. Your brand’s personality will often line up with the customers that buy your products and services. Your brand is the soul essence of your business.

9. Show the People Behind the Brand

Adding a face to the company can help personalize your brand. Have an about me section for your top employees and show off the people that make your business what it is. Let people know that there are real people behind this awesome business. And this is part of the Story about your business.

10. Create a Content that Stops the Scrolling

Social media is vital for a brand’s success in today’s world. Create content that appeals to your audience. A content that is relatable. A content that is both fun and educational. This will get your brand’s name out globally, reel new customers in, and keep old customers interested. Be consistent. Know when your customers are mostly online and read your content and where they mostly hangout. Being on social media doesn’t necessarily mean being on every social media platform out there. Know your customers!

Be True to Your Brand

Branding is more than slogans and logos. It’s about finding the core “why” for your brand and delivering that purpose in a digestible manner. Your branding will flow out organically if you narrow down what your brand is truly about and why you run your business. Be true to your mission and values, and your company image will display your enthusiasm and dedication.

This could be a handful, and overwhelming to get all these right. It’s doable and not impossible. You can book a Discover Call with one our Branding Specialists of Entrepreneur Made Easy by clicking on this link or check out our SERVICES or GET IN TOUCH with us today!