More and more marketers agree that video content is an effective marketing tool. Video marketing can increase sales, boost engagement and put your brand on the map. This was true even before the pandemic, and its effectivity only increased at the height of isolation, when consumers weren’t exposed to offline advertising strategies and campaigns. 96% of consumers are said to have increased their video intake in the past year, according to a study. To not have video content strategies in place in the post-pandemic world can be a detriment for your brand. 

WHAT IF I DON’T HAVE THE BUDGET TO INVEST IN DIGITAL VIDEOS!!

Fear not and read on below.

CONSUMERS LIKE CASUAL CONTENT

The age of Facebook, Instagram reels, and TikTok proves that videos don’t have to be overproduced in order to capture audience’s attention. In fact, it proves that consumers like more casual content and can sometimes help you connect with them in a more authentic way.

UTILIZE USER-GENERATED CONTENT

90% of consumers are more likely to be influenced by user-generated content, and people can leverage your content to easily produce their own content. This is how TikTok challenges become trends and thrive.

EXPLAINERS AND HOW-TOS

One of the oldest types of short-form videos out there, but is still effective today. You can create a short how-to video on how to use a certain product, how to order from your website, etc. Now not only do you have video content, but you also gave your audience new information about your product.

I’M ALREADY POSTING VIDEO CONTENT, HOW COME MY ENGAGEMENT ISN’T IMPROVING?

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