We already know how most social platforms nowadays only serve paid content to their viewers. The number of people who see posts on social media that aren’t paid is still low. 

According to We Are Social, the average reach of an organic post on a Facebook Page is about 5.20%. This means only about 19 people see a page’s non-promoted (organic) content. Usually, the easiest way to get more people to see your content is to increase your ad budget. Is this the only way? The good news is that there are some ways how you can boost organic reach without increasing your ad budget. Read on, partner!

• Create a content strategy. Unfortunately, there are no shortcuts to good content. However, you can equip yourself with the right tools to create content that your target market would love to see. Check out our guide on how to create a social media content strategy here.
• Create an editorial calendar. The next step would be to apply everything you’ve learned when creating your social media strategy and apply it to create an executable editorial calendar. 
• Know how each platform works. Finding out the best practices for each social media platform can help guide you in creating better content. It’s not a one-size-fits-all.
• Turn your employees into brand champions and advocates. There’s nothing better than an engaged community of people who show their support for your brand without you even having to ask. Plus, studies show that people are more likely to trust a company’s own employees than advertisers. 
• Keep your audience engaged by adding value to your posts and rewarding their engagement. Add value to your posts by being entertaining, informative, or both! Hold frequent giveaways and social media promos. Give perks to your most loyal and engaged followers.

Learn how to beat the algorithm by producing creative and engaging content, and learning what your audience wants.

Need help with content marketing? Entrepreneur Made Easy is a digital marketing company that works with you to help achieve your goals! Your business solution starts here. We’d love to hear from you! Call us now at 1-833-299-5001.