There are lots of clear ways digital marketing can help your business get seen online. One easy win is listing your business in local online business directories.

Build a website. A website that converts. That means, have a Call-To-Action –  Things like online appointment scheduling, a “reviews” section where people can say nice things about you, or even a store to sell your physical or digital products or coaching sessions.

Now that you’re using digital to attract visitors, and turn them into paying customers, you could start expanding your business by investing in online advertising. Almost all platforms have advertising functionality.

Whatever your ultimate digital goals are, or where you currently stand, your priorities will naturally change and grow with your business. Make a timeline of your goal. Now to make sure you’re meeting your objectives, it’s important to measure your progress along the way.

Every social media platform has their own analytics or insights to gauge performance, engagement and even conversion. Analytics lets you know what’s working well, and what could be tweaked.

We’ll dive into this in the next blog.

So, let’s recap. Before you dive into the digital world, think about exactly what you’d like to achieve and at what timeframe. Then, prioritise different online opportunities to help you accomplish your goals. Next, the different ways to market yourself online. And lastly, how you can measure and improve your digital endeavours.

OK, so you’ve established your online presence, and now you’re looking for ways to bring more customers. The second is search engine marketing, or SEM, which lets you buy ad space in the search results. SEO is all about getting your site in front of the right people who are searching for your products and services. Now, there are lots of ways to do this, we’ll explain them in detail later, but the key is knowing what words people type in — the keywords. They are the most relevant words to your business.

Let’s discuss some great strategies to do just that using search engines, other websites, social media and email. Schedule a call now by clicking on the red button below.

Understanding these will help you improve how you show up when these words are searched.

SEM, on the other hand, is when businesses pay to advertise to people searching for specific keywords online.

So let’s talk about you, how are you going to get customers to find you online? Book a call now.

Or visit our blog SEO, SEM or ads, which is the one for me?