Welcome to part 2 of digital marketing facts you should know about! Today, we’re diving deeper into content marketing and important things you should know about it in order to grow your business. Content marketing is creating and sharing relevant media so that your target audience can learn about your brand. Let’s start!

• Nearly 40% of marketers consider content marketing to be a critical component of their entire marketing strategy.
• In the last year alone, 64% of marketers made changes to their editorial calendar.
• According to LinkedIn, only 4% of marketers track ROI over a period of six months or longer. 
• Video was predicted to be the most heavily funded B2B marketing channel this year. (Content Marketing Institute)
• 61% of content marketers anticipate to increase their spending on in-person events this year. (Content Marketing Institute)
• Virtual reality (VR) and augmented reality (AR) budgets will be increased by 42% of marketers (AR). (HubSpot)
• Content creators, content marketing managers, and content strategists are the top three roles that marketing leaders will hire first. (HubSpot)
• One of the main challenges for 36.7% of marketers is constantly providing engaging visual content. (Venngage)

It’s important to know about content marketing statistics to use it as a guide to your approach and reveal how other content marketers are addressing their target audience’s pain points and generating leads. This can help you figure out which strategies are best for your company, consumers, and leads. Need help translating these data to actionable strategies for your company?

SEO, SEM, Websites, Content Marketing, and Digital Marketing are all areas where Entrepreneur Made Easy excel. We can assist you with any digital execution you require. Call 1-833-299-5001 right now and let us assist you!