Have you ever experienced getting notifications as you were entering a particular area? Or been targeted by an ad of a brand near the location you’re in? The brands utilizing those ads could be using geofence marketing.

What is Geo-fencing?

Geo-fencing technology is a location-based service that allows advertisers to market to people in certain areas within a ‘fence’. This can be done via app, text, email, or social media. It is expected to reach more than 2.3 billion consumers by 2023.

Geo-targeting, on the other hand, can serve ads via a broader location such as country, state, city, or zip code, and can even include more specific targeting parameters like demographic, age, gender, etc.

Recent popular alerts using geo-fence technology are those pop-up alerts you get on Waze when you’re near an establishment that uses one, such as McDonald’s. According to a study, 50% of people who were served a geo-fence alert acted on it, so it might be worth a try. 

If you are a local business serving people in a local area, it would be good to utilize geofencing to market your services.

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