Each year brings on emerging digital marketing trends that serve as the foundation for the future of marketing for brands. In recent years, we saw the rise of the new platform TikTok shake the seemingly unshakeable Metaverse, and has now taken over as the leading platform for Gen Z users. We also saw the rise of NFTs and the continued rise of cryptocurrencies. With a lot of new and exciting developments, let’s take a look at emerging digital marketing trends your business should try now.

SHORT, AUTHENTIC VIDEOS

As mentioned above, TikTok has continued its status as one of the top social media platforms today. And we all know the content in this platform is short, authentic, not too overly produced videos. This brought on the rise of IG and most recently (check out our recent blog about this), Facebook reels.

GENUINE STORIES

Genuine brand storytelling has always been one of the surefire ways to get ROI from marketing. People love seeing real people share their real stories. Keep that in mind for your next content. 

TARGETED AUDIENCES

We’ve mentioned the importance of targeting specific audiences for your content. However, keep in mind that your content has to be tailor-fit to what that specific audience wants. You might want to focus on the functional and emotional benefits of your brand and how they can enrich your consumers’ lives instead of going the hard-sell route.

TRANSPARENCY AND TRUST

As mentioned in our previous blogs, people growing wary over their privacy online has brought about the death of cookies. But this isn’t the end of data-driven or targeted marketing—if any, it’s only the beginning of an era of transparency and trust between brands and consumers. Keep it real and make your consumers understand why you collect their data and for what reason. At the end of the day, a majority of them still want to have a customized experience and understand the need for data collection for a seamless journey.

Ready to improve your digital marketing this year? Check our other blogs for more digital marketing trends and tips! Need help improving your brand’s digital strategies? Visit Entrepreneurmadeeasy.com and let’s talk about how we can achieve your goals this year.