Advertise on LinkedIn, Perfect for B2B Campaigns
Without careful planning, social media can feel like shouting into the void at times. However, by using LinkedIn ads, you can ensure that your brand's voice reaches the right audience. And it was in front of a group of powerful decision-makers. Four out of every five members on the platform's 690 million+ members have the ability to influence business decisions. These influencers also have twice the purchasing power of typical online audiences.
With LinkedIn Campaign Manager, you can customize your ad budget, create your custom audience based on a user’s interest, behavior, age, and location, under different ad objectives such as awareness, consideration, conversion, and conversation. Setting up a campaign manager and starting your first ad can be complex, that’s why it’s best to leave it to the experts to strategically run the campaign for you from end to end and monitor its performance daily.
What Is A Facebook Campaign Manager?
Campaign Manager is LinkedIn's ad management tool, allowing anyone to create, launch, and monitor the performance of LinkedIn ad campaigns. It's a self-service online tool that guides advertisers through the process of launching campaigns in 23 languages to reach the world's largest professional network. This works great for businesses using the B2B model since the ads will be delivered directly to an audience of decision-makers.
While Facebook and Instagram ads work best in businesses under the B2C model, LinkedIn ads help businesses reach top level executives in the C level or even the supervisors that can make a call to purchase specific services and goods for their company. However, it is good to note that advertising on LinkedIn is more costly than that of Facebook and Instagram because of its hyper-targeted demographics.
When’s The Good Time For Me To Start Running LinkedIn Ads For My Business?
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