It may seem overly simple to concentrate on a social media bio, right? But a strong social media presence starts with a good foundation. Here are a few tips for each of your favourite social media platform.

If you get it right, your social media bios can benefit you in a variety of ways, such as:

• Help create trust and customer loyalty
• Make your brand easier to find (via search)
• Grow your audience
• Drive more traffic to your website

While each social media platform has its own set of rules, there are a handful of universal guidelines to keep in mind when it comes to social media bios.

In each one, you should include information that explains:

• Who you are
• The services or products you provide
• Your brand’s personality or vibe
• Where you’re located (if you have a physical location)
• The industry or niche in which you operate
• Links to your website (at minimum) and any other relevant online real estate
• A clear call to action (CTA) that helps visitors decide what to do next
• Keywords that help people find your brand via search

Things to remember for each social media platform:

1. Instagram

• Apart from your profile and header images, remember that your story highlights are one of the first things new visitors will look at when they get to your profile.
• Character limit: 150

2. Facebook

• Character limit: 255 in the About section; 50,000 in the Additional Information section.
• There are also separate fields to list your website and contact information.

3. TikTok

• TikTok offers, by far, the least amount of space to craft your perfect bio. Character limit: 80
• Focus on the information that will really help people know, like, and trust you.

4. Twitter

• Keep it brief, but make it impactful.
• Character limit: 160

 

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