February is the month of love. While commonly for lovers, it can be for businesses too. Targeting and establishing a consistent flow of high-quality leads is not easy, but it is necessary for the growth of your business. Entrepreneurs and business owners know how challenging this can be.

WHAT IS TARGETED LEAD GENERATION?

Targeted lead generation is breaking down a large market into smaller segments to focus on a niche group of customers. This is especially important for those selling a particular set of products catering to a certain demographic.

WHY IS IT IMPORTANT?

Know those ads that make you feel ‘seen’? Ever stopped and wondered why some companies seem to know exactly where you are, who you are, and what you want? Targeting a specific demographic, location, or interest, makes an ad feel personal and authentic. So, instead of skipping, it draws you into the message of the ad, the product, and the company serving the ad. 

MOST COMMON TYPES OF SEGMENTATION

Try to target a segment of customers based on the following:

• DEMOGRAPHIC – age, gender, class, generation, sexuality, etc.
• BEHAVIORAL – spending habits, brand interactions, user status, etc.
• PSYCHOGRAPHIC – personality, habits, preferences, beliefs, work, tastes, etc.
• LOCATION – country, city, neighborhood, region, etc. 

BENEFITS OF TARGETED LEADS

• Learn more about each segment through data analysis and monitoring
• More organized plans
• More effective and qualified leads
• Deeper customer relationship
• Stand out to the targeted consumer base

Once you stop trying to reach out to everyone in the generic population and focus on specific segments, your brand will have a better chance of acquiring quality leads.

NEED HELP GENERATING TARGETED LEADS FOR YOUR BRAND?

Virtual Assistant Talent (VAT) also now offers a full-service digital marketing solution. Whether you have your own digital marketing strategy or need someone to strategize for you, we have you covered. VAT’s new line of business under Entrepreneur Made Easy (EME) offers more than virtual support. It’s a complete package designed for your marketing needs. 

EME follows the best and proven digital marketing standards to launch your business or product. So, if you are familiar with the top training taught by product/business launch gurus but do not have the time and or resources to create your own materials or run your campaigns, then EME is for you. To learn more, visit Entrepreneurmadeeasy.com or schedule a phone consultation.