Ever wondered why, this year, your Instagram strategy doesn’t seem to be working as well as before? The reality now is that what worked a few months ago is vastly different from the techniques and methods that are currently succeeding on the platform.

But there’s good news for you: you’re reading this right now, and we’ll give you our recommendations on what executions you should try.

Just so you know, Instagram is no longer a photo-sharing site. Last year, the head of Instagram, Adam Mosseri, stated, “We are no longer a photo-sharing app.” Instagram will lean more towards video and entertainment to stay relevant.

Ok, so this just means you need to make a couple of videos and upload them on Instagram, right? Well, it’s not as easy as it sounds. With the multiple options on how to share your video content on the platform, how will you know whether to post it as a reel, story, or post?

Here are some tips we have for you:

• Be consistent
• Utilize user-generated content
• Collaborate with micro-influencers
• Use hashtags, but more niche ones. Research for hashtags that apply to you, your brand, and your target market. Practice using hashtags with lesser posts, and more generic ones.
• FEED – Post curated content, try experimenting with video x photo hybrid posts
• STORIES – Reel time, more produced, less authentic, behind-the-scenes
• LIVE – Go live when something interesting is happening that relates to the brand in real-time that would take longer than a story. 
• REELS – Double down on Instagram reels to highlight interesting USPs of your brand, launch products, and highlight features. Repost content on TikTok for maximized reach.

Do you need assistance with adopting, adjusting, or developing your Instagram strategy?

Entrepreneur Made Easy is a one-stop shop for small business owners and entrepreneurs looking to put their ideas into action the most cost-effectively and efficiently possible.

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