With the digital marketing landscape continuously evolving and rapidly changing, it’s only common for marketers to question what’s still in, and what’s out. After all, putting your marketing budget into something that’s no longer relevant can cost you money. 

This leads us to the question, ‘Is video content still king in 2022?’ With the launch of Facebook reels this year, and with Tiktok continuing its growth despite already being a powerhouse, signs point to YES. To add to this, a survey by Hubspot reveals that 76% of marketers who use video content can vouch for its effectiveness.  

THE QUESTION IS WHY?

According to NP Digital’s Neil Patel, “Video creates a deeper connection with your potential customer base, and it is easy for brands to repurpose video content into podcasts and text-based content.”

With the rise of apps and other new technologies, it’s also become more accessible and cost-efficient to create video content now than before. Gone are the days when you need to hire a full production team just to create social media video content. While some content still calls for that, TikTok and reels paved the way for more authentic and organic content. People are craving this type of authenticity in the content they consume.

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