Let’s dive right into today’s video SEO guide. Having a channel with no or less followers and no or less views can be frustrating. It is a struggle we all have experienced. Today I’ll share with you easy steps to follow to get your videos ranking.

 

#1 Keyword research

What you need to do is generate a big list of potential keywords (short or longtail keywords). It is recommended that you plan your keywords that you wanted to rank BEFORE creating your videos. But if you have created the video then you can optimize them.

How to find the best keyword to target? You can use YouTube’s Search Suggest feature. All you need to do is head over to YouTube and pop in a word or phrase and YouTube will give you a list of keywords related to what you typed in.
What you need to consider next is the volume of searches for these keywords. I can almost guarantee that these keywords are GREAT. Why? Because YouTube sort the results by popularity.

Conditions:
If you have small followers, go for low volume keywords.
If you have a big follower base, go for medium to high volume keywords.

Tip: Mention the keyword a lot of time in the video.

 

#2 Video Optimization

Below is a list of must-haves when you optimize your video.

• Have the keyword in the title and add something catchy after (ex. YouTube ranking 3 Easy Steps to Rank in YouTube)
• Use the keywords throughout the description
• Activate highlight tagging
• Use hashtags
• Have a link or a Call-To-Action within the description

 

#3 Boost your videos

Next step is boosting your video outside of YouTube. Think of it as backlinking. Syndicate this video across your platforms. This tells Google that this video is from YouTube and it’s getting views from every platform. This means include it in your email marketing. Popular platforms tend to be an authority which Google loves.

Why?

Because email marketing converts more than in social media. If you want to get more tips on email marketing or how to scale your business, subscribe to our email list so you will receive helpful tips weekly.

Lastly, there are tools to automate syndication across all your channels. One push of a button and it gets posted across your LinkedIn, Pinterest, FB, Instagram, Twitter, website, etc.

 

Looking forward to outrank your competitors through YouTube SEO? One of the trusted companies in California that you can turn to is Entrepreneur Made Easy. Call 1-833-299-5001.