In our previous blog, we talked about some website design tips that small businesses can adapt this 2022. This time we’re giving you more tips to apply!

CHOOSE A STANDARD LAYOUT

A study by Google has shown that visitors perceive more complex site designs to be less beautiful. In an era of instant gratification, and keeping the main purpose of the website in mind—this is understandable. People nowadays don’t like when you give them visual complexity when what they really want is simplicity and speed.

PRIORITIZE SCROLLING OVER CLICKING

You might have noticed the emergence of websites that have one long page. This is because it works. People prefer scrolling and getting information on the first page, rather than being redirected to different pages, which results in page drop-outs.

USE REAL HUMANS IN PHOTOS

Adding a clear, human face in your website can do wonders for people to connect to your brand and stay on your site longer. It would also help to use authentic photos and not pull stock photos from other websites.

PAY ATTENTION TO VISUAL CUES

This is a more advanced website tip that any business, whether big or small, can pay attention to and apply. Since one of the main functions of a website is to guide users to find information easily, adding weight to different elements to give direction is a good way to go. Humans tend to look in the same direction as the people in the ads do. So if you’re using a photo of a human on your website, you might want to be more strategic and have them looking in the direction of where information might be placed.

PROPEL YOUR BUSINESS TO NEW HEIGHTS BY GETTING THE HELP OF EXPERTS

Entrepreneur Made Easy (EME) has a team of experts in digital marketing that can help you achieve your goals this year. Check out our services and schedule a consultation today so we could get started on achieving your goals this year! 

Check out our previous BLOGS for more tips.