In our previous blogs, we’ve often stated the importance of adapting your marketing efforts to digital channels. Some people fall for a digital marketing myth that states having an active social media channel is enough. One major channel you shouldn’t overlook is your very own website. Not only is a website A MUST for any credible business, but it also gives your consumers an idea about your brand’s mission and personality. This is why it’s surprising that so many companies fail to grasp the importance of a professional website. Here are additional reasons why you should have your website done by professionals:

CREDIBILITY AND BRAND IMAGE

A potential consumer’s first impression often comes from visiting a brand’s website. It can be the final step to convincing a consumer your business is credible and can be trusted. While you can do the same for your social media pages, a well-designed website can help people find the information they need, and vice-versa, you can highlight important aspects of your brand that you want them to know about in an appealing way.

SEARCHABILITY AND VISIBILITY

You know what they say, ‘If it’s not on Google, it doesn’t exist.’ If you’ve been reading our blogs, we’ve mentioned the importance of SEO and Google ranking for sales conversion. A website greatly helps in this. Having a Google ranking only for your consumers to be redirected to your social media pages isn’t completely bad, but just think of what that does to your brand image.

CHOOSE THE FORMAT AND EXPERIENCE THAT WORKS

In social media, you’re at the mercy of the format and experience that the platform owners created. There’s also a big tendency for the focus to shift from your brand to others since one of the main goals of these platforms is for the consumers to stay on as long as possible. With your own website, you get to choose the experience for your consumers. And only a professional website builder and designer can execute this experience in a way that will leave consumers with a seamless journey and an overall good impression when visiting your site.

READY TO CREATE YOUR BRAND’S PROFESSIONAL WEBSITE?

Entrepreneur Made Easy (EME) can take care of your website’s design and development. We also offer other digital solutions for your marketing needs. Visit Entrepreneurmadeeasy.com or schedule a phone consultation to find out more.