There are 5.5 billion Google searches per day. YES. BILLIONS. A chunk of those searches could be for products and services that YOUR BRAND has. However, not having a strong enough digital footprint means the potential customer can end up discovering a competitor’s products and services instead of yours, and what a shame that is, right? A potential sale, down the drain, all because your brand isn’t ‘Google-able’ enough.

Well, it’s not too late to change that. This year, we can work on improving your digital footprint to give your brand a fighting chance in competing with others. Here are some executions you can implement to make sure your brand is seen by consumers.

SEO – SEO or Search Engine Optimization helps your brand’s website rank up Google rankings. The goal is to get to the top of the page so that when a potential customer searches for, for example, ‘The best Italian restaurant near me’, it’s your brand they see

SEM – Search Engine Marketing is a paid strategy that increases visibility. The difference with SEO is that your brand appears as an ad on top of the Google search page.

See the sample below:

 

SOCIAL MEDIA MARKETING – We’ve written a lot of blogs covering the importance of social media, content marketing, and everything that falls under this category. Social media has a lot of the most revolutionary digital marketing platforms to emerge in recent years, but with the saturation of different platforms, how do you know which ones have the most potential for your business? Being able to determine which platform to focus on, is important to maximize the chosen social media platform.

NEED HELP DEVELOPING, IMPLEMENTING, AND EXECUTING DIGITAL MARKETING STRATEGIES?

Entrepreneur Made Easy (EME) offers full-service digital marketing solutions and packages designed for your marketing goals. Whether you need a team to develop strategies for you, or just to implement them, having a team of expert digital marketers can help your company thrive. To learn more, visit Entrepreneurmadeeasy.com or schedule a phone consultation.