In our last blog, we mentioned the decline of organic reach and what you can do to beat the algorithm. One of the solutions for that is the creation of a social media marketing strategy. However, creating a social media marketing strategy doesn’t have to be tough. Here are some tips to get you started.

First of all, what is a SOCIAL MEDIA MARKETING STRATEGY? A social media marketing strategy is a blueprint on how to execute your social media plans.

What should a social media marketing strategy plan have?

• Summary of plans for your brand’s social media
• Your objectives
• Your target market
• Competitor analysis
• Overall strategy/tactics on achieving objectives
• Each team member’s role and responsibility

Steps:

• Be smart in choosing your platform of focus – Guide questions: What is your goal and why does this platform be better in helping you achieve your goals? How does this platform align with your business objectives? What is the role of this platform in relation to the other social platforms you’ll be using?
• Identify your audience – Identify who your brand is speaking to. Who are your posts going to serve? Learn what you can about your target audience enough to be able to create a persona for them.
• Know your competitors – Guide questions: Who are they? How do they market themselves? What is your brand’s leverage over them? What are their leverage over yours? How do they create content to reach their audience?
• Find inspiration – Keep yourself updated with the latest trends in social media, digital marketing, and beyond. It’s good to be in the know about which brands did their campaigns well for you to be able to have an idea which works.
• Create compelling content – Apply what you learned and create the posts based from the formulated strategy.
• Measure your growth – Find out what works, and what doesn’t. Analyze the information and try again.

Tips:

• Make your plan as detailed as possible
• Make it measurable
• Make it attainable
• Analyze the results
• Tweak accordingly

Finding it hard to create a winning strategy that converts? Let us help! Entrepreneur Made Easy are expert in digital and social media marketing. us now at 1-833-299-5001 and let’s have your brand dominate the digital space!