We’ve already touched on the importance of social proof, and ways on how you can increase it on your website in our previous blogs. Today, we’re zeroing in on a previously mentioned social proof and why it’s so important, as well as tips on how to use it well on your website.

As mentioned, testimonials are the most commonly used type of social proof, and here are just some of the reasons why it’s so important:t

• Testimonials are social proofs with the largest effectiveness rating (89%).
• More than 88% of consumers factor reviews and testimonials into their purchasing decisions.
• Reviews are 12-times more trusted than product descriptions and sales copy from manufacturers.
• According to research done by Nielsen, 92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.

These are just some of the reasons why big companies like Amazon display customer reviews and ratings on each product. Southeast Asia’s Lazada and Shopee have also begun applying this on their websites as well. If you’re wondering how to use a testimonial on your website, scroll down below.

Sample testimonial usage, this is how we use ours on our website:

Basically, consumers want proof from their peers, other customers, and unbiased 3rd party sources, not the brands selling the products. It might come as a shock as to why not everyone uses testimonials on their websites. Don’t be one of them! 

We can help guide you to the proper usage of testimonials and social proof on your website. We are a one-stop-shop business hub that helps small business owners and entrepreneurs implement their vision for their business in the most cost-effective and efficient way possible. Get in touch with us and let’s get started on accomplishing your digital marketing needs today!