Did you know that Meta/Facebook ads media buying has changed forever? 

If not, you might be one of those people still suffering from poor performance after Apple introduced iOS14.5. Don’t worry! We got you ☺

When iOS14 was announced, I panicked. Well, the entire company did. So, I called a few friends who are really good in the field. We brainstormed and together we figured out a little hack that helped IMPROVE our ad campaigns. It’s called OFFLINE CONVERSIONS. 

 

Here’s how it works and why it matters:

√ Offline conversions use data YOU own which you upload from your sales tool (like Shopify or Clickfunnels, Leadpages, Instapages, etc.)

√ This is IMMUNE to Apple’s iOS14.5 changes. What this means is you can STILL see breakdown segments in Ads Manager

√ And you can track MORE conversions (leads, sales, registrations, calls booked, etc) than using the pixel alone (so, Pixel is not irrelevant).

√ It’s super simple to set up.

 

If you saw performance drop or consistency change, you were not alone.

 

95% of advertisers saw an impact, me included. Despite having 5 figures in Facebook ad revenue experience behind me, I had to change the way I advertised on Facebook or find a different approach that is as lucrative.

 

Despite the chaos, I still see hundreds of thousands of advertisers who stayed – agencies scrambling to add all their clients to all social media platforms in the hopes to get new traffic and, attract new clients JUST because they can’t make Facebook ads work.

 

Thus, TikTok became a sensation. Influencers became popular. It’s a whole new game.

 

Knowing what was coming up and, anticipating the magnanimity of the impact it will have on our existing clients. We knew we needed to act on this immediately and come up with a solid plan for our clients.

We wanted to continue making Facebook ads work for us…for our clients especially.  Stay tuned for parts 2-4 on the Facebook Ads approach on iOS14.

 

Or not wait for parts 2-4 and book a NO Obligation Discovery call with us today.